Minimum Stays, Maximum Opportunity


More restriction does not automatically mean more revenue

Peak periods are a great example.

Demand increases and rates increase, so it can be tempting to say: “If we are charging peak rates, let’s also require three or four nights.”

But that can dramatically reduce the number of guests who can actually find and book the property.

Imagine your rate is R8,000 per night and a family searches for two nights.

That booking is worth R16,000.

If the property has a four-night minimum, that family simply will not see it as a suitable option.

You are turning down a R16,000 booking in the hope that someone else eventually books all four nights.

With a two-night minimum, you also create the possibility of securing two separate two-night reservations across the same four nights rather than waiting for one perfect four-night booking.

Maximum rate + maximum minimum stay does not automatically equal maximum revenue. Sometimes it simply creates maximum restriction.

For this reason, NUVOYA generally prefers not to exceed a two-night minimum unless there is a strong commercial or operational reason to do so.

Minimum stays affect who can find you


Minimum-stay rules do more than determine how long a guest must stay.

They also determine whether your property is eligible to appear for a guest’s search.

If a guest searches for two nights and your property requires four, that guest is effectively removed from your potential booking pool for those dates.

That may be the right decision in certain circumstances, but it should be a deliberate commercial decision rather than an automatic assumption that a longer minimum always produces more revenue.

Don’t be afraid of the orphan night


A common concern is: “What if a two-night booking leaves one night open?”

That single gap, often called an orphan night, is not automatically a lost night.

Dynamic pricing can make the remaining night more attractive by adjusting the rate or stay requirements, but technology is only part of the answer.

Normal sales does not disappear just because bookings happen online.

Look at the guest arriving before the orphan night. Could they extend their stay?

Look at the guest arriving after it. Would they like to arrive a day earlier?

A simple offer such as “We have an extra night available before your stay. Would you like to extend your booking at 50% off?” can turn an empty night into additional revenue.

Rather than rejecting a profitable booking because we are worried about creating a gap, we prefer to secure the revenue and then actively work the remaining inventory.

An orphan night is not only a pricing problem. It is also a sales opportunity.

Use the tools, then use sales


Technology can identify the opportunity, but the final step may still require a human sales action.

An automated rate adjustment can make the night more attractive. A direct message to an existing guest can convert it.

This is why revenue management and traditional sales should work together rather than being treated as separate strategies.

Secure the profitable booking first. Then work the remaining inventory.

The takeaway


Minimum stays should protect operational and commercial needs without unnecessarily shrinking the booking pool.

A longer minimum is not automatically a better booking strategy, and an orphan night is not automatically lost revenue.

More restriction does not automatically mean more revenue.

An orphan night is not necessarily a lost night.

Every available night is an opportunity to sell.

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